Adtech
Born from the first advertising banner in the mid-90s, companies in the field of advertising technology (adtech) are an integral part of the global economy digital transformation. The distribution of both real goods, services and digital assets is currently associated with adtech.
In Belarus, adtech owes rapid growth to the Presidential Decree On Development of Digital Economy, which provided adtech companies with the opportunity to enter the Hi-Tech Park and to be benefited with tax incentives. And while before the Decree the industry in Belarus was represented mainly by the international companies’ development offices, local adtech players are also HTP residents now.
What we can help with:
- Compliance assistance;
- Interaction with advertisers, partner programs;
- Agreements on the data collection, systematization, exchange and management, including contracts with DMPs (Data Management Platforms), SSPs (Supply-side platforms), DSPs (Demand-Side Platforms);
- Agreements with bloggers/vloggers, influencers and media agencies;
- Personal data issues.
Projects
Affise
Assisting the international group of companied Affise, a provider of solutions for creating and managing partner programs and advertising purchases, in entering the Belarusian market. Advising on the R&D center establishment and applying for a status of HTP resident, legal structuring of R&D center contractual relations within a group.
Admitad
Advising the Belarusian R&D office of the international group Admitad that specializes in online advertising on applying a status of HTP resident, as well as contractual arrangements with webmasters and advertisers.
Big Data Technologies
Advising Big Data Technologies on IP rights formalization within the team with a preliminary LDD of IP, drafting internal regulations and agreements on the trade secrets protection, advising on the formalization of relations with advertisers and partners, including Opera.
Zorka.Moby
Assisting Zorka.Moby, a leading influencer and mobile marketing agency, in aplying for a status of HTP resident, advising on carrying out operations as an HTP resident company.
Maxim Marinich
Marketplace manager at Deal.by
Aleinikov&Partners law firm perfectly coped with negotiation on solving of controversial situation with the former operator of Deal.by platform. We are absolutely satisfied with both the process and the result. There is no doubt that the сooperation with Aleinikov & Partners is the case when any business-critical issues can be effectively solved by external consultants. There are no ‘’one-size-fits-all” approach to the problem solving for lawyers of Aleinikov&Partners, because their work is always based on the clients’ specific needs and they do everything possible to respond to these needs.
Vladimir Peshko
Head of Legal Department of Unitary Enterprise «Velcom»
Aleinikov&Partners’ specialists proved themselves as professionals in the field of IT. The main quality of the company's lawyers is the ability to anticipate the development of the situation in various directions. Deep involvement in work on a particular legal problem forms a positive image of the company and objective assessment of the situation allows to achieve the goals.
Andrey Yarantsev
Top Manager of Wargaming & Melsoft
We have been cooperating with Aleinikov&Partners law firm on various issues for several years. The representatives of this company are friendly, decent as well as always attentive to the issues in question. Especially I would like to emphasize their deep understanding of the specifics how start-ups work and the nuances of companies which entire into the cross-border market. In my opinion, Aleinikov&Partners is the absolute leader in the number of top-level transactions in the IT-field and the Game Industry in our country.
Aleinikov&Partners Law Firm advised Austrian Kapsch TrafficCom in regard to implementation of the investment project on creating in the Republic of Belarus of the national electronic tolling system for motor vehicles on selected roads.
Aleinikov & Partners and IT Park of Uzbekistan have signed a Cooperation Agreement. Aleinikov & Partners becomes IT Park’s international outside adviser in connection with the improvement of a regulatory framework for the development of the IT industry in Uzbekistan as the firm had been experienced successful work with the Belarus Hi-Tech Park in this respect
Aleinikov & Partners has been advised Service Desk, a subsidiary of BPS Sberbank and a member company of Sberbank Group, which deals with software development for banking and financial activities, on joining the Hi-Tech Park