Adtech
Born from the first advertising banner in the mid-90s, companies in the field of advertising technology (adtech) are an integral part of the global economy digital transformation. The distribution of both real goods, services and digital assets is currently associated with adtech.
In Belarus, adtech owes rapid growth to the Presidential Decree On Development of Digital Economy, which provided adtech companies with the opportunity to enter the Hi-Tech Park and to be benefited with tax incentives. And while before the Decree the industry in Belarus was represented mainly by the international companies’ development offices, local adtech players are also HTP residents now.
What we can help with:
- Compliance assistance;
- Interaction with advertisers, partner programs;
- Agreements on the data collection, systematization, exchange and management, including contracts with DMPs (Data Management Platforms), SSPs (Supply-side platforms), DSPs (Demand-Side Platforms);
- Agreements with bloggers/vloggers, influencers and media agencies;
- Personal data issues.
Projects
Affise
Assisting the international group of companied Affise, a provider of solutions for creating and managing partner programs and advertising purchases, in entering the Belarusian market. Advising on the R&D center establishment and applying for a status of HTP resident, legal structuring of R&D center contractual relations within a group.
Admitad
Advising the Belarusian R&D office of the international group Admitad that specializes in online advertising on applying a status of HTP resident, as well as contractual arrangements with webmasters and advertisers.
Big Data Technologies
Advising Big Data Technologies on IP rights formalization within the team with a preliminary LDD of IP, drafting internal regulations and agreements on the trade secrets protection, advising on the formalization of relations with advertisers and partners, including Opera.
Zorka.Moby
Assisting Zorka.Moby, a leading influencer and mobile marketing agency, in aplying for a status of HTP resident, advising on carrying out operations as an HTP resident company.
Sergey Bruy
Co-Founder of Vizor Games
Vizor team would like to express its gratitude to the law firm Aleinikov&Partners for legal support of Vizor Interactive projects. It is quite difficult to find lawyers with an excellent understanding of technologies. Lawyers of "Aleinikov and Partners" are those with whom you can speak the same language. Taking into account the timesaving you can achieve with that, such quality cannot be overemphasized. The law firm "Aleinikov and Partners" can be recommended to IT businesses, which need a modern, flexible and professional team.
Eric Gundersen
CEO of Mapbox
We've been working with Aleinikov & Partners since 2016 and they've provided excellent service as Mapbox is quickly growing in Minsk. Definitely recommend Aleinikov & Partners to any other tech companies looking for local counsel in Belarus.
Maxim Marinich
Marketplace manager at Deal.by
Aleinikov&Partners law firm perfectly coped with negotiation on solving of controversial situation with the former operator of Deal.by platform. We are absolutely satisfied with both the process and the result. There is no doubt that the сooperation with Aleinikov & Partners is the case when any business-critical issues can be effectively solved by external consultants. There are no ‘’one-size-fits-all” approach to the problem solving for lawyers of Aleinikov&Partners, because their work is always based on the clients’ specific needs and they do everything possible to respond to these needs.
Aleinikov & Partners advised Open Line, a Minsk-based leasing company, on issuance of blockchain bonds. Token sale is going to be conducted on the FINSTORE.BY investment platform, which is operated by a subsidiary company of Belvnesheconombank (Bank BelVEB)
Aleinikov&Partners advised BELARUSBANK on the issue of financing of procurement of electrical trains produced by Stadler Bussnang AG for Belarusian Railways.
Aleinikov&Partners finalized the transaction between the law firm's Client, renown Belarusian mobile games developer Melesta Games and Wargaming, the developer of extremely popular World of Tanks. As a result of the last four months of hard work a strategic cooperation contract between two companies was signed.